
Redressing the Imposition on Public Space, acts enabled by the Billboard Liberation Front.
Note the discourse used by this group, active since the late 1970s, which likely weighs heavy in the mind of ad execs who might see their space overtaken by such provocateurs: “The fight against the use of billboards as commercial adverts rather than as a medium for public self expression, protest and communication for social issues.” Hence, it is no wonder that BLF visualizes Ronald McDonald as symbolizing a Supersize Me, gluttonous, death diet generational icon that may beg the question: what if HE continously ate the same food he dishes out and promotes with such fanfare for millions of children across the world? In many ways, the action seems to embody the ideals of anarcho punk bands like Crass, who penned the song “Contaminational Power,” in which the first lyrical lines are: Cause a disturbance, don’t let this slide by/Do you want to end up a McDonalds french fry?
http://www.billboardliberation.com/
This art offers an opportunity to reflect on several key concepts, including the four A’s: Appropriation, Agency, Autonomy, and Authorship. Let’s begin to dissect such cultural jamming while addressing the tactics of both corporations and renegade artists whose billboards are another mediated message in a urban terrain inundated by a web of socio-political-cultural signs and signifiers (note the graffiti behind the above billboard!).


